Local marketing is a crucial aspect of a successful, comprehensive Internet marketing strategy. For the business with multiple locations or the corporation seeking more local customers, a traditional approach to SEO won’t be enough; in fact, marketing to a targeted local audience requires its own unique set of strategies. When done correctly, local online marketing allows businesses to improve their branding, positively engage with their community, increase customer loyalty and secure higher conversion rates.
Explore More
The following chart is a summary of each
local marketing technique and we dive into each category in detail below.
Website optimization platform to help you convert more visitors to customers.
Marketing through local listings (also known as local citations) can have a major impact on your business.
Citation building is the act of sending out consistent, accurate and relevant information about your business
Activate the voice of your customer. The heart of our holistic platform, Ratings & Reviews empowers your customers.
What is call tracking for PPC? Learn how and why to use call tracking tools to better measure phone calls
Implementing a local SEO campaign is one of the first steps we take when launching a client’s online marketing strategy. We first ensure that a client’s website is properly and fully indexed by the major search engines that determine rankings, which involves submitting an XML sitemap to platforms like Google Webmaster.
We specialize in optimizing Google+ Local Business Pages, with appropriate images, video, description and other related factors that can get you in the top of search result and attract highly targeted customers to your business.
EasyWeb also creates client listings in numerous online business directories like Yelp! and Google+ Local to significantly boost a company’s local online presence. Our primary goal is to make every client’s company more visible and accessible and, despite the decline in popularity of the physical phone book, an online business directory is now the best method for achieving both of these objectives.
Explore MoreLocal Pay per Click is the fastest way to attract ready to buy prospects to your local business and convert them in to recurring customers.
Local PPC Ads are only shown to people who are searching within a very Limited Geographic Area, mostly within 50 miles radios of your shop or office.
You only get high targeted traffic to your website, from people who are ready to buy right now. It’s damn effective, less expensive & gives positive results.
Your customers use social media, and you need to be there – interacting with them – to influence their purchase decisions. Social media marketing is the engine that pushes your brand to the right audience. We help you with all the technology that you need to find and interact with your customers. We help you choose channels and media platforms that are best suited for your audience.